Interview
David, you wrote the book, Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. In the book you help readers change their approach to marketing by teaching them to move away from leading with the product and move toward leading with the person. In other words you teach them to focus on […]
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Interview
As the CEO of Human Business Works, you’re helping your audience find (or design) new, relationship-minded ways of working. In what ways does this approach uniquely shape the way you build your own list and generate new leads? I spend a lot more time worrying that I’m attracting the “wrong” people, and by that, people […]
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Interview
You’re the founder of The Middle Finger Project, where you’re dropping f-bombs and jaws in the marketing world. Can you give Modern Achiever readers three jaw-dropping ideas for building their lists? Not just the usual – let’s hear the juicy stuff. First of all, my biggest pet peeve & no no is simple: Please stop using […]
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Interview
You wrote the book, Facebook Marketing : An Hour a Day. If a person has less than an hour per day, what would be the absolute essential step(s) they could take to still grow their list and connect with new prospects? Ahh, this book title is a bit of a misnomer. The design of the […]
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Interview
Michael, you’ve created a resource called Platform University, where you help people launch or grow their own platform. In the videos you use a term you call an inflection point – a point where things start to really take off. It’s the point where more readers start coming in at a much faster rate than […]
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